The expanded ‘Home Zone signalled a growing trend: pets are increasingly regarded as integral family members, driving demand for products that enhance their well-being and comfort. This year, across the fairground, a notable surge in international visitors was clearly measurable, with many actively purchasing Japanese pet products and seeking distribution channels in Japan. This trend suggests a burgeoning pet industry not only in Japan but also across Asia.
Exhibitor comments
“As a newly established Korean brand entering the Japanese market for the first time, our primary objective at the exhibition was to market our brand and expand our presence on Japanese social media platforms. We are pleased to report that we successfully achieved both goals. During the business meeting day, we had the opportunity to engage with nearly all of the targeted companies we aimed to connect with.”
Mr Kenjiro Tanaka, Representative Director, BMSMILE Co., Ltd.
“This was our first time exhibiting at Interpets Asia Pacific, aiming to increase awareness of our pet brand. Having only entered the pet care business in earnest last autumn, it was a fantastic opportunity to distribute samples to a wider audience, better than we expected, allowing them to try out our products first hand.”
Mr Hideomi Nishikiori, Section Chief, Daio Paper Corporation
“We have been a consistent exhibitor, but this was our first time appearing on Interpets’ official Instagram Live show. The results were exceptionally promising, with 70% of the product inventory selling out within just two days. We saw a truly overwhelming demand.”
Ms Yui Hashimoto, Section Chief, Yeaster co., ltd.
Expanding to the entire East Halls of Tokyo Big Sight in 2025
Interpets Asia Pacific has been held since 2011 as one of Japan's largest pet industry trade fairs, with the next edition taking place from 3 – 6 April 2025 at Tokyo Big Sight. The exhibition area will be significantly enlarged to cover the entire East Halls 1 to 8, seeking exhibitors who propose enriching lives for both people and pets. Bringing together pet business professionals from around the world, the trade show offers diverse opportunities for engagement across various sectors, including retail, pet salons and hotels, veterinary clinics, leisure facilities, and tourism companies. Additionally, new zones such as 'Pet tech,' 'Disaster prevention with pets’, and 'Outings & Travel' will be introduced, alongside existing zones such as Pet food & Treats, Fashion & Accessories, Healthcare & Beauty, Toiletries, and Veterinary & Nursing care, facilitating targeted outreach to customer segments.
Other Interpets shows by Messe Frankfurt include:
Interpets Osaka
20 – 22 September 2024, INTEX Osaka
Press information and photographic material:
https://interpets.jp.messefrankfurt.com/tokyo/en/press/photos.html
Links to websites:
www.interpets.jp.messefrankfurt.com
Background information on Messe Frankfurt
https://www.messefrankfurt.com/frankfurt/en/press/boilerplate.html