2 April Thursday
10:20 – 11:50 Business forum①
New Trends and Success Stories in the Pet Business
New Trends and Success Stories in the Pet Business: The Appeal of a Market Driven by Cross-Industry Collaboration
Why are leaders from different industries turning to pets now?
Perspectives from different industries are bringing a breath of fresh air to the pet business.
Based on notable success stories, we will explain key ideas and initiatives that can be applied to the management and field of pet businesses.
12:20 – 12:40 Interpets award ceremony
The Interpet Award is given to recognize outstanding contributions to the development of the pet industry over many years.
This year's recipient is Junko Yokota, president of the Japan Pet Animal Nurses Association, who has made significant contributions to the national certification of pet animal nurses.
After the awards ceremony, Ms. Yokota will give a special lecture in which she will talk about the work and appeal of pet animal nurses, who are active in a wide range of fields outside of veterinary care.
12:55 – 13:50 Keynote speech
The future of the industry and families, as interpreted from the latest pet-related research
Megumi Ushikubo, a leading expert on consumer trends, will be speaking!
Why are people so generous with their pets? What is the deep psychology of families in the Reiwa era?
Based on the latest pet-related surveys and people's trends, Megumi Ushikubo will analyze and predict the future of the pet industry and Japanese families. With
pets becoming "an integral part of the family" in a society with a declining birthrate and aging population, and with digitalization advancing, she will offer recommendations on changing consumer trends for pets and the potential for new value creation, offering business hints for tomorrow.
14:00 – 15:00 Pet laws and regulations
1 .Overview of the Pet Food Safety Act (ensuring pet food safety)
We will explain the outline of the Act on Ensuring the Safety of Pet Food (Pet Food Safety Act), including its purpose, the pet foods and businesses that are subject to it, and labeling regulations.
2. Issues and Future Directions for Animal Welfare and Management
From the perspective of the Ministry of the Environment, which is in charge of animal welfare and management administration, this session will introduce the current situation and issues surrounding animal "welfare" and "management," and then outline the direction of future policies, including promoting proper animal care, streamlining animal handling businesses, disaster response, and public awareness campaigns.
15:30 – 17:00 Business Forum②
Winning Strategies for Manufacturers, Retailers, and Salons
Winning Strategies for Manufacturers, Retailers, and Salons: Profit and Sales Increase Strategies Leveraging Channel Characteristics
We will introduce tips for increasing sales and profits through sustainable growth strategies that lead to results on the ground, organizing strategies for each channel (manufacturers, retailers, and salons), breaking them down into tactics and programs.
3 April Friday
10:30 – 12:00 Business Forum③
Don’t just get “likes”! SNS fan development methods
Don’t just get “likes”! SNS fan development methods that pet businesses should know to turn customers into repeat customers
We will introduce practical examples and success stories of how to shorten the distance with customers through effective social media, foster empathy, and increase brand value and customer loyalty, and systematically learn strategies for creating fans.
12:30 – 12:50 Smile Photo Contest Award Ceremony
Make everyone smile with your dog's smile! We're looking for photos of your dog's most smiling face!
The photos of your dog's smiling face submitted will be displayed on the welcome smile board at the venue, along with the announcement of the winners. The winning dogs will be invited to an awards ceremony for each prize.
13:30 – 14:10 The Power of Companionship" - The Role of Pet Nurses in Connecting Animals and People
Presented by: Japanese Veterinary Nurses for Companion Animals Association
The lecture "The Power of Support" will feature speakers who are involved in training pet animal nurses in the educational field, as well as speakers who provide emotional support for owners and animals through massage, grief care, and more.
We will look at "being there" from both the learning and practical perspectives, and convey the diverse roles of companion animal nurses and their attitude toward life.
14:50 – 15:30 Current issues and solutions for dog runs.
Presented by: Japan Dog Park Association
Dog runs first came to Japan in the 1980s, and the COVID-19 pandemic in 2000 has led to a nationwide boom in dog runs. Dog runs have become an essential part of dog culture, serving as community spaces that connect people, as well as dogs, but at the same time, there has been a constant stream of problems arising from the lack of clear operating rules.
In this lecture, we will invite experts to discuss current issues and future solutions.
15:50 – 16:30 Communication without relying on force Vol.10
The theme of the 10th anniversary event is "Disaster Prevention."
This year, we will be welcoming former professional soccer player Shinji Ono, who will talk about disaster prevention with demonstrations.
The footwork between Ono and his dog is also a highlight. Enjoy the stage performance with your dog, which will include demonstrations of training that can be started today to reduce the stress that dogs experience in times of disaster, as well as ideas for everyday communication.
4 April Saturday
11:00 – 11:50 Get closer to your pet! Tips for happiness from pet-loving professionals
"Cancer is scary" "I don't know what to do"... If a beloved family member is diagnosed with cancer, everyone will be filled with anxiety and stop in their tracks.
However, with advances in medical care, the way we deal with cancer has changed dramatically. This seminar will provide clear and thorough explanations on the latest information about feline cancer, checks that can be done at home to detect it early, and treatment options.
Knowledge will prepare you to protect your beloved cat. For the future of your precious family, why not listen to what you need to know about cancer now?
12:30 – 13:10 Dog Seminar: What you need to know now about canine cancer
"Cancer is scary," "I don't know what to do," etc. If a beloved family member were diagnosed with cancer, everyone would be filled with anxiety and pause.
However, with advances in medical technology, the way we deal with cancer has changed dramatically. This seminar will provide clear and thorough explanations, from the latest knowledge about canine cancer to checks that can be done at home for early detection and treatment options.
Knowledge will help you "prepare mentally" to protect your beloved dog. For the future of your precious family, why not listen to what you need to know about cancer now?
13:30 – 13:50 Awards ceremony for long-lived dogs, cats and their families
Presented by: Japan Pet Food Association
The Pet Food Association presents certificates of commendation to long-lived pets and their families in recognition of the achievements of dogs and cats who have lived long, healthy lives as part of the family, sharing both joys and sorrows with them for many years and who serve as models of coexistence between humans and pets, as well as the families who have supported them for many years.
14:30 – 15:10 Thank you, buddy!
Presented by: Tokyo Veterinary Medical Association
Under the theme of "Thank you, buddy!", three veterinarians will share stories of their daily interactions with animals and stories of animals that make them feel grateful, in an effort to convey gratitude to pets by saying, "Thank you, buddy!"
15:40 – 16:30 The Day a Cat Lives to 30 Vol.5
We will provide an easy-to-understand explanation of the AIM protein, which cleans up various waste products in the body and treats various diseases, and talk about the latest developments in the development of AIM drugs for cats.
5 April Sunday
12:30 – 13:10 Cat seminar: What you need to know now about cat cancer
Do cats hide their illnesses?
Do you really want Glenfree?
Should I operate on my dog's patellar luxation? Should they be operated on or not?
Does wet food stain teeth better?
Are dogs and cats more pain tolerant?
etc. Let's understand our companion animals better and live longer together.
13:40 – 14:20 If a disaster occurs tomorrow – Prepare to protect your precious family –
Disasters cannot be predicted. However, based on past experiences, we can anticipate what will happen when a disaster strikes, what we can do, and how to survive. Being prepared in advance will surely save many lives. Here we will talk about how to be prepared.
14:50 – 15:40 The history of Japanese cats and an introduction to beautiful domestic cats
Since ancient times, Japanese people have cherished cats as pets. We hope you will enjoy learning about their history and learning about the beautiful, charming cats that are loved in homes.